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Daytime programming block on The CW

The CW Daytime is the former official branding for an afternoon programming block that was broadcast on The CW. Information technology was originally branded as Daytime WB, which aired on i of its predecessors, The WB, from January 2, 2006 to September xv, 2006. The CW programmed the slot from September 17, 2006, until September 3, 2021.

Officially, the network preferred affiliates to air the program featured from 3:00 p.m. to 4:00 p.m. in each time zone, though some affiliates aired it in differing timeslots, mainly stations with much more successful afternoon schedules with other programming which found the CW'south hr stunted their ratings. The CW Plus stations in the Key and Mountain Fourth dimension Zones also aired the show an hour earlier or later, depending on the local fourth dimension zone.

In the fall of 2021, The CW expanded to a seven-night-a-week schedule with the addition of ii hours on Sat evenings. In commutation, the network returned the weekday 60 minutes of programming to its affiliates, ending the 26-year commitment between The WB and The CW to weekday afternoon programming.^[1]

History [edit]

Origins [edit]

The logo for Daytime WB. Used in 2006.

The CW Daytime originated as a block on The WB called Daytime WB, which launched on January two, 2006. The cake's creation traces dorsum to the onetime holder of its timeslot, Kids' WB, which began sharing several of its programs with Cartoon Network following the Turner Dissemination System'due south 1996 merger with WarnerMedia. Cartoon Network soon began to compete in-firm with their Toonami block, and later, Miguzi in 2004. Additional contest in the afternoon timeslot from Nickelodeon and Disney Channel shortly pushed out Kids' WB's prime broadcast competitor, Play tricks Kids, from weekdays, and the complications of broadcast regulations on children'southward programming soon had netlet stations pushing for different options to retain advertising revenue, including from The WB. This mainly included wide-entreatment programming such as talk shows and sitcom reruns, and The WB'due south chapter base began agitating to move away from weekday children'due south programming.

On May 31, 2005, The WB announced the discontinuation of the weekday Kids' WB block effective at the end of the year on December 31. Kids' WB continued to air weekdays later on this, merely with a more obvious push of its existing audience towards Miguzi and the Sat morning time Kids' WB lineup during the transition. Afterwards Daytime WB debuted, Kids' WB'southward Saturday block was expanded by one hour, running from 7:00 a.thou. to apex in all time zones.

Movement to the CW [edit]

The block moved to The CW, which replaced The WB in its merger with UPN on September xviii, 2006, under the unofficial brand The CW Daytime. On-air promotions for the afternoon block (which aired quite rarely) did not refer to the cake by a formal brand name. The merely description given by the network's website in the by was that it was a "Monday-Fri afternoon block from 3:00 p.m. to v:00 p.chiliad. (ET/PT) besides as a Lord's day encore block from 5:00 p.m. to 7:00 p.k. (ET/PT) outside of prime time." The Sunday block (formerly branded prior to The CW's launch as "EasyView," a component of The WB's "Big Sunday" schedule) was discontinued in September 2009 when the network gave dorsum the five-hour evening lineup on Sundays to its affiliates in lodge for them to behave syndicated programs and feature films afterward the failure of MRC's brokered programming with the network for its Sunday primetime lineup during the 2008-09 season.

In the 2010s, the majority of The CW's stations aired NBCUniversal-syndicated talk shows such every bit The Steve Wilkos Show and Maury during daytime hours outside of Jerry Springer, along with court shows and other talk programming from other distributors. After around 2010, The CW'south website and social media channels made no mention of The CW Daytime in whatever grade, and outside of promos distributed to the network's affiliates and occasional network promotions in primetime (usually simply at the start of the television flavor), the responsibilities and brunt of promotion were largely held past the producers of the programme featured in the timeslot. Information technology was effectively a minor, nonetheless compulsory element of the network's schedule for affiliates to carry. The programs were besides never available through The CW's website or apps for afterwards streaming.

Starting in the autumn of 2008, Warner Bros. Domestic Television Distribution began holding the program responsibilities for the block.^[2] At that signal, when Toonzai cake premiered, 4Kids broadcast an annual preview special prior to the launch of the new schedule in September. The debut of Kamen Rider: Dragon Knight from the CW4Kids block aired in early on September 2009 to promote the serial. Some other preview special aired in 2010 upon the rename of the cake to Toonzai, as well as the pilot for Tai Chi Chasers in 2011.

Reduction to one hr [edit]

On September vii, 2009, the Warner Bros.-distributed The Tyra Banks Show moved from commencement-run syndication exclusively to The CW Daytime, with a repeat "best-of" episode ambulation in the offset hour of the block, while a new episode aired in the second hour.^[iii] Tyra Banks announced the discontinuation of the serial in December 2009, with the program ending its run in May 2010.^[4]

For the 2010–2011 season, the network aired one echo "best-of" episode of Banks' show each day until September 16, 2011 – every bit The CW had cut its weekday daytime down to i hour that flavor, retaining the 3:00 p.m. start fourth dimension (the 4:00 p.one thousand. hour was given back to The CW's affiliates, the vast bulk of whom filled the slot with syndicated programming). For the 2011–2012 television flavor, Dr. Drew's Lifechangers, a daytime talk bear witness produced by Warner Bros. subsidiary Telepictures (which also produced Tyra), aired an original episode in the commencement half-hour, and an encore in the 2nd until September 14, 2012, following the show's counterfoil due to Pinsky focusing more on his nightly series Dr. Drew On Call on HLN.^[5] Since that point, the "CW Daytime" branding ceased to exist referred to in any on-air form by the network and the show ambulation in the slot was referred to as '(plan name), on The CW'.

Tribune Broadcasting offerings [edit]

The Neb Cunningham Prove (produced by Tribune Broadcasting and ITV Studios), which had been airing mainly on Tribune'due south stations (along with a few owned by Local Goggle box and Raycom Media) during the 2011–2012 flavour, replaced Lifechangers on September 17, 2012.^[six]

On May 27, 2016, in interviews with local Cincinnati media, Cunningham stated that he would no longer continue with The Pecker Cunningham Show into the 2016-17 season due to a grinding taping schedule and a three-twelvemonth extension that he could not concord to, leaving the fate of the network's daytime slot in dubiousness.^[7]

On June twenty, 2016, the replacement serial for Cunningham was named. The Robert Irvine Show, featuring Food Network personality Robert Irvine, was too produced past Tribune, this time in association with Irwin Entertainment, and debuted on September 12, 2016. Tribune's agreement to plan the timeslot ran concurrent with a new v-year CW affiliation agreement, ending in September 2021.^{[eight] [nine]} Yet, the prove had very low ratings and virtually no promotion, and Tribune decided non to go along production of the series in the 2018-19 flavour.^[10]

Rerun era [edit]

On June 13, 2018, an article from Broadcasting & Cable named the replacement for Irvine; reruns and unaired episodes of Jerry Springer, which stopped producing new episodes in spring 2018. The CW also had a contractual right to enquire for newly-produced episodes, though this was never executed. It is unknown what arrangements Tribune Media fabricated with NBCUniversal Telly Distribution and The CW to allow the Jerry Springer reruns to air.^[eleven] At the time of the agreement, Tribune was in the process of an conquering past Sinclair Broadcast Group (which was later terminated outright); both broadcast chains had concurrently served every bit the largest syndicated group of stations conveying Jerry Springer. The same organisation continued for the 2019-twenty and 2020-21 seasons, with those repeats often serving every bit a complement to Springer'southward new syndicated courtroom serial Approximate Jerry (the default schedule for The CW Plus featured those repeats every bit a lead-in), and later on Tribune'south merger with Nexstar Media Group, which now makes upward the largest affiliate base of operations for the network.

Nexstar renewed their CW affiliation agreement on May xx, 2021, several days later the network exchanged the weekday afternoon block for two hours in primetime on Saturday evenings, freeing Nexstar (and all of the network'due south affiliates) from the responsibleness of airing that hour equally of September three, 2021.^[12]

Quondam programming [edit]

• 8 Simple Rules (2006)
• ER (2006)
• Reba (2006–08)
• What I Like About You (2006–08)
• All of Us (2007–08)
• The Jamie Foxx Evidence (2008–09)
• The Wayans Bros. (2008–09)
• Judge Jeanine Pirro (2008–09)
• The Tyra Banks Show (September 7, 2009–May 28, 2010, with reruns until September 16, 2011)
• Lifechangers (September 19, 2011–May 18, 2012, with reruns until September 14, 2012)
• The Bill Cunningham Show (September 17, 2012–September 9, 2016)
• The Robert Irvine Show (September 12, 2016–May 25, 2018, with reruns until September vii, 2018)
• Jerry Springer (reruns, 2018–2021)

References [edit]

1. ^ Porter, Rick (fourteen May 2020). "The CW to Aggrandize to 7 Nights for First Fourth dimension Ever". The Hollywood Reporter . Retrieved 14 May 2021.
2. ^ "Warner Bros. to Take Over Daytime Programming for The CW". Broadcasting & Cable. NewBay Media. May 5, 2008. Archived from the original on May 8, 2008. Retrieved May 5, 2008.
3. ^ Albiniak, Paige (November 21, 2008). "Tyra Banks'south Talk Bear witness Shifting From Syndication To CW". Broadcasting & Cable. NewBay Media. Retrieved March 29, 2016.
4. ^ People Mag Staff (Dec 28, 2009). "Tyra Banks Says Goodbye to Talk Show". People. Fourth dimension Inc. Retrieved March 6, 2014.
5. ^ Andreeva, Nellie (January 10, 2011). "CW to Acquit Dr. Drew Daytime Show". Borderline Hollywood. Penske Media Corporation. Retrieved March 29, 2016.
6. ^ Albiniak, Paige (February ten, 2012). "Exclusive: Tribune's 'Pecker Cunningham' to Have Over CW's Daytime Slot This Fall; Conflict talker will air at three:00 p.m. beyond the state". Broadcasting & Cablevision. NewBay Media. Retrieved February 10, 2012.
7. ^ Samarghandi, Amir (27 May 2016). "Nib Cunningham quits Tv set". The Cincinnati Enquirer. Gannett Visitor. Retrieved 28 May 2016.
8. ^ Littleton, Cynthia (June twenty, 2016). "Robert Irvine to Launch Talk Prove on CW Daytime Lineup (EXCLUSIVE)". Variety. Penske Media Corporation. Retrieved June 20, 2016.
9. ^ Petski, Denise (June 20, 2016). "Robert Irvine To Host Daytime Talk Show On The CW Stations". Borderline Hollywood. Penske Media Corporation. Retrieved June 20, 2016.
10. ^ Albiniak, Paige (December eighteen, 2017). "Studios Shopping Shows Alee of NATPE 2018". Broadcasting & Cable . Retrieved December 22, 2017.
11. ^ Albaniak, Paige (13 June 2018). "'Jerry Springer' Moving to The CW This Fall". Dissemination & Cable . Retrieved 14 June 2018.
12. ^ Littleton, Cynthia (xx May 2020). "CW, Nexstar Renew Amalgamation Deal in New York, Los Angeles and 35 Top Markets". Variety . Retrieved 23 May 2021.

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Source: https://en.wikipedia.org/wiki/The_CW_Daytime

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